Learn about Kumon

Who are our customers?

Our parents

Our parents are typically aged 34-48 years and are looking for affordable, good value supplementary mathematics and reading tuition for their children. A study conducted by McCrindle Research (2013) found that the majority of parents hear about Kumon through word-of-mouth. They generally seek Kumon to help their children catch up and gain confidence at school. They want their children to establish good study habits and develop independence. Many also come to Kumon to provide mathematics and reading extension so their children can excel academically.

Our students

Our students range from preschool to high school. McCrindle Research found that students who continue studying with Kumon over the long term do so because they:

  • know it will help them in the future
  • want to improve maths or English skills
  • want to keep ahead of peers in class
  • want to make their family proud

The research also found that over 75% of students are motivated by learning things on their own.

Increasingly parents of pre-schoolers are coming to us to make the most of the early years of child development. Our parents are excited to join a programme that enables their children to learn to read or add up before starting school.

Below, read some comments from some of our Kumon parents.

SCHOOL READINESS

My brother-in-law’s children did Kumon and I saw how helpful it was for them. I thought that if I could just get my son to do the basics and have him efficient in addition, subtraction and give him a head start at school, that was originally what I wanted him to do. Then, the more and more I got involved in Kumon and could see how driven my son was, I thought that if he could do the majority of this in primary school, imagine how easy high school would be for him. I found my own time at school a bit challenging, and although I was in advanced maths, I had to work really hard. For my son, he’s loving high school because it’s taking him no time to do his work and I just thought, ‘Oh, I wish I had Kumon when I was younger!’ So it was originally for him to get the foundations and if we got anything else out of it, it was a bonus. However, the more I saw him work through it, the more I thought, ‘It’ll make his high school life easier.’
— Maria Paola, mother of three Kumon students

Maria and her three childrenMaria Paola – mother of three Kumon students

REGAINING ACADEMIC CONFIDENCE

Jasmine was struggling in school and we had done the tutoring, we had done all the extra things you would usually do and then someone suggested Kumon. I thought the repetition of Kumon would help Jasmine as she really needed the practice so that’s why we started it. She’s gone from nights of tears because school homework was too much or not being able to understand it to doing her homework at school because she’s so far ahead of her class. It’s an unbelievable change. — Eleanor, mother of two Kumon students

Jasmine with her sister JessicaEleanor – mother of two Kumon students

CHALLENGING ADVANCED LEARNERS

I sound like a typical mum when I say this but she was a smart child and she was very keen to learn how to read and write. The reading part was never much of an issue but the writing part, having someone who knows how to teach the correct pencil grip, I thought it would be better if she went somewhere professional. Initially, she only did English but then we thought we may as well do maths too. I didn’t want her to be held back and I didn’t want her to be pushed too much either so for me, Kumon was exactly the right level, it was at the student’s pace. And our Instructor was great at that, knowing when to push ahead and when to give her some breathing space and I was always happy to go with whatever she says. — Elizabeth, mother of Kumon English Completer

Kumon English Completer, IsabelElizabeth – mother of Kumon English Completer

Hear from some of our Kumon students.

Students working

A student’s day at Kumon